Fun (and shocking) fact: There are 7.7 billion humans populating the Earth. 2.8 billion of them are active social media users. With that number in mind, stating that a strong social network is essential for business, would be the understatement of the year! From Facebook to Linkedin, Instagram to Twitter, these content platforms are swamped with potential clients and users. So if you’re a small business a creative freelancer starting out – this one’s for you. Yep, we got you covered with a step-by-step guide, complete with social media professionals and experts, just waiting to get your biz out there!
Step 1: Understand your needs
Strategy, strategy, strategy! Before setting up your profiles, you’ll need to define your scope of work and social media goals. That means getting the right professionals to help you set specific, measurable, attainable, relevant, and timely goals, figure out your target audience, understand their wants and needs and choose appropriate platforms accordingly. Our social media pros will also research relevant hashtags, tags, and take a look at what your competitors are up to!
Step 2: Setting up your accounts
Fun part ahead! Once you’ve figured out your goals, relevant platforms, and social agenda, it’s time to set up your accounts. Select one of our hand-vetted social media experts to help you choose your images, design bright, eye-catching banners and choose your settings. This also includes writing a detailed bio, adding links and CTA’s and office or store locations.
Step 3: Create share-worthy, engaging content
When it comes to content, originality is key. Graphics in popping colors, unique photos that represent you and your brand and easy-to-watch-on-the-go videos make the most impact. Use all of the social features at your disposal to send different messages to your followers. For example, disappearing content (like Stories) can convey the urgency of an offer or a sale) be as transparent as can be and engage your audience by adding UGC. These Pot experts will guide you in creating the best content for your brand.
Step 4: Schedule and manage
Once you have a good amount of posts ready to be published, you’ll need to find someone who will manage your day-to-day schedule. Try starting with the 80-20 rule: Use 80 percent of your content to inform, educate, or entertain your audience and 20 percent to promote your brand or sell your products. Pro tip: funny and pun-y captions that make ‘scollers’ stop and Potgle are more important than you think. So settle on your brand ‘voice’ and make sure you’re consistent. These two social media gurus will help you do all of that and more!
Step 5: Share and promote
Set up a long-term promotional plan. Patience is key, since it may take up to 6 months to create an impactful online presence. Allocate specific times during your day to devote to social media marketing and cross-promote your efforts both online and offline. Make sure your social media and traditional marketing efforts work together seamlessly. Start with organic promotion (sharing your new pages and asking friends and colleagues to do the same) and continue to targeted paid promotions. These social marketers will help you achieve all of your promotional goals!
Step 6: Support and engage with customers
Transparency and availability are HUGE. You need to be there for any inquiry your users or clients may need. This will take putting some effort into setting up a smart customer support system. Implement a simple system in which customers can reach out (chatbots are usually preferred to the standard mailing system). Check out a couple of hand-vetted experts to help you do just that!
Step 7: Conduct a social media audit
So your social network is up and running. Amazing! It’s time to evaluate your current efforts. This is where you take a step back and look at what you’ve already done and accomplished. Ask yourself what’s working, and what’s not, how are you connecting with your audience and how does your social media presence compare to that of your competitors. User our analytics experts to gather information and start working on improving the results!